Cafe · JLT, Dubai
Peachbrown Cafe
AED 4,117
loyalty revenue recorded
143
new visits tracked
113
repeat visits tracked
1 to 30 April 2025, single location
Loyal-T Cards vs Brand Wallet
Loyal-T Cards vs Brand Wallet: integrations and card types, or a configured launch?
Both put a branded loyalty card into Apple Wallet and Google Wallet without a customer app. Brand Wallet is a self-service platform with a broad card-type range, dedicated Foodics and Loyverse plans and a public API. Loyal-T Cards has no integrations and instead includes the setup, the card and team onboarding in one annual plan from a Dubai-based team.
Loyal-T Cards publishes this comparison. It is based on publicly available information reviewed in September 2026. Brand Wallet pricing and features can change; check the provider directly for current details.
Last reviewed: 3 September 2026.
The 30-second answer
Brand Wallet or Loyal-T Cards?
Both are credible. The right one depends on what you want to handle yourself and what you want handled with you.
Choose Brand Wallet if
- A Foodics or Loyverse integration is essential to how you operate
- The broader card-type range fits your program (tiered points, double stamp, event cards)
- You want a self-service product with a seven-day trial and monthly billing
- Its published pricing is preferred, particularly if you have several branches
Choose Loyal-T Cards if
- You do not need POS integrations and want loyalty kept separate from the till
- Setup, onboarding and a prepared branded card matter more than configuring a platform yourself
- You value loyalty-specific evidence from UAE businesses
- You prefer one plan at one annual price for one location
- WhatsApp-first contact with a Dubai-based team matters to you
Direct answers
- Is Loyal-T Cards cheaper than Brand Wallet?
- Not against Basic. Brand Wallet Basic is US$480 a year billed annually (US$600 billed monthly), so Loyal-T Cards at US$660 is about 38% more than the annual figure. It is about 6% more than Standard (US$624) and about 14% less than Growth (US$768). Brand Wallet's prices are self-service licences that include up to three, five or ten branches; the Loyal-T Cards price covers one location and includes setup, the branded card and team onboarding.
- Does Brand Wallet integrate with Foodics?
- Yes. Brand Wallet lists dedicated Foodics plans at US$65, US$85 and US$100 per month and a Loyverse Basic plan at US$50 per month. Loyal-T Cards has no POS integrations.
- What are Brand Wallet's support hours?
- Its documentation states Monday to Friday, 9:00 to 18:00 local time, weekend support for Growth subscribers, emergency support outside hours for critical platform issues on every plan, and response targets of two business days (Basic), one business day (Standard) and same business day (Growth).
About Brand Wallet
What Brand Wallet is, as published.
Brand Wallet is a wallet loyalty platform priced in US dollars. Its published plans are Basic (US$50 per month or US$480 per year: three branches, five team members, unlimited subscribers, one card), Standard (US$65 per month or US$624 per year: five branches, ten team members, two cards) and Growth (US$80 per month or US$768 per year: ten branches, twenty team members, five cards), with an Enterprise plan on request. Dedicated Foodics plans (US$65, US$85 and US$100 per month) and a Loyverse Basic plan (US$50 per month) are listed separately. A seven-day free trial is offered.
Its card-type range is wide: stamp, points, discount and birthday automation on every plan, with tiered points, double stamp, membership and event cards on higher tiers. Unlimited push notifications and data export are included across tiers. Its documentation describes a developer API for building loyalty into other systems.
Brand Wallet's published support hours are Monday to Friday, 9:00 to 18:00 local time, with weekend support for Growth subscribers, emergency support for critical platform issues on every plan, and response targets of two business days on Basic, one on Standard and same business day on Growth.
Based in: Operates internationally with a UAE presence; bills in US dollars. Reviewed 3 September 2026 from Brand Wallet's own public pages, linked in the sources below.
Brand Wallet is best for
- Businesses on Foodics or Loyverse that want loyalty tied to the POS
- Businesses that need several card types or up to ten branches on a self-service plan
- Buyers who want a public API and are happy to configure the program themselves
Loyal-T Cards is best for
Independent local businesses that want a wallet loyalty program configured and launched with them, then operated by their own staff, at one published annual price.
Before the table
Compare the operating model, not the feature count.
Brand Wallet and Loyal-T Cards can both issue a digital loyalty card. That is table stakes. The questions below are the ones that separate a good fit from a bad one, and the table that follows answers them for both products.
01
What does it really cost?
Published or quote-only. Annual or monthly. What limits apply: customers, locations, staff, cards.
02
Who sets it up?
Self-service, or setup assistance for the card, the reward structure and the team.
03
Where does the loyalty card live?
In a browser tab, in a standalone app, in Apple Wallet or Google Wallet, or inside a POS account.
04
How does staff record a visit?
A scanner, POS automation, a customer lookup at the till, or some other step.
05
What does it require you to replace?
Your booking system, your POS, or nothing.
06
Can you verify real results?
Case studies with figures, third-party reviews, named customer evidence, or only claims.
07
Who is the product actually built for?
A developer, an enterprise, a POS customer, or an independent local business.
The full decision framework, the market data and every comparison are on the comparison hub.
Side by side
Brand Wallet vs Loyal-T Cards, criterion by criterion.
Where a feature was not found on the provider's public pages it is marked as not publicly confirmed, not as absent. Verify anything decisive with the provider.
| Criterion | Brand Wallet | Loyal-T Cards |
|---|---|---|
| Published price | Yes US$50, 65 or 80 per month; US$480, 624 or 768 per year, published in US dollars | Yes US$660 per year, published on the pricing page |
| Billing model | Monthly or annual; separate Foodics and Loyverse plans; Enterprise on request | Annual only. One plan, one business location |
| Apple Wallet and Google Wallet card | Yes Branded card in Apple Wallet and Google Wallet, no customer app | Yes Branded card for Apple Wallet and Google Wallet |
| Setup and configuration assistance | No Self-service checkout and configuration | Yes Included: platform configuration, branded card, initial loyalty structure, QR materials, team onboarding, launch support |
| Initial card design | Not publicly confirmed You build cards in the platform; design assistance not described on the pages reviewed | Yes Branded wallet card prepared at setup from your logo and colours |
| Loyalty structure help | Not publicly confirmed No structuring help described | Yes Initial stamp, reward or membership structure configured with you |
| How staff record a visit | Team members record activity in the platform; POS-linked flows on Foodics and Loyverse plans | Staff scan the customer's card with the Loyal-T Cards scanner to record visits and redeem rewards |
| POS integrations | Available on specific plans Foodics plans (US$65 to 100 per month) and Loyverse Basic (US$50 per month); Enterprise POS integrations | No No POS or booking integrations. Runs alongside the systems you already use |
| API and developer tooling | Yes Developer API described in its documentation | No No public API or developer tooling |
| Multi-location | Yes 3, 5 or 10 branches included by plan | One location included. Additional locations by separate agreement |
| Loyalty formats | Stamp, points, discount, birthday automation; tiered points, double stamp, membership, event and more on higher tiers | Stamp, rewards, cashback, coupon, discount, membership, gift, multipass |
| Public proof and case studies | Verify with provider Headline customer and brand counts on its site; no case studies with figures found at the time of review | Yes Two case studies reporting actual dashboard data (pet groomer, Peachbrown Cafe) |
| Support and contact model | Email support on Basic, priority on Standard, premium on Growth; Mon to Fri 9:00 to 18:00, weekends on Growth, emergency cover for critical issues | WhatsApp, phone and email with a Dubai-based team |
| UAE presence | Available on specific plans UAE presence referenced on its site; billing in US dollars, no dirham pricing | Yes Based in Dubai. Available to businesses internationally |
| Free trial | Yes 7-day free trial | No No free trial. Annual plan |
| Ideal buyer | Self-service businesses that want POS integration or several card types across branches | Independent local businesses that want the program configured and launched with them, then run by their own staff |
Published price
Brand Wallet
Yes
US$50, 65 or 80 per month; US$480, 624 or 768 per year, published in US dollars
Loyal-T Cards
Yes
US$660 per year, published on the pricing page
Billing model
Brand Wallet
Monthly or annual; separate Foodics and Loyverse plans; Enterprise on request
Loyal-T Cards
Annual only. One plan, one business location
Apple Wallet and Google Wallet card
Brand Wallet
Yes
Branded card in Apple Wallet and Google Wallet, no customer app
Loyal-T Cards
Yes
Branded card for Apple Wallet and Google Wallet
Setup and configuration assistance
Brand Wallet
No
Self-service checkout and configuration
Loyal-T Cards
Yes
Included: platform configuration, branded card, initial loyalty structure, QR materials, team onboarding, launch support
Initial card design
Brand Wallet
Not publicly confirmed
You build cards in the platform; design assistance not described on the pages reviewed
Loyal-T Cards
Yes
Branded wallet card prepared at setup from your logo and colours
Loyalty structure help
Brand Wallet
Not publicly confirmed
No structuring help described
Loyal-T Cards
Yes
Initial stamp, reward or membership structure configured with you
How staff record a visit
Brand Wallet
Team members record activity in the platform; POS-linked flows on Foodics and Loyverse plans
Loyal-T Cards
Staff scan the customer's card with the Loyal-T Cards scanner to record visits and redeem rewards
POS integrations
Brand Wallet
Available on specific plans
Foodics plans (US$65 to 100 per month) and Loyverse Basic (US$50 per month); Enterprise POS integrations
Loyal-T Cards
No
No POS or booking integrations. Runs alongside the systems you already use
API and developer tooling
Brand Wallet
Yes
Developer API described in its documentation
Loyal-T Cards
No
No public API or developer tooling
Multi-location
Brand Wallet
Yes
3, 5 or 10 branches included by plan
Loyal-T Cards
One location included. Additional locations by separate agreement
Loyalty formats
Brand Wallet
Stamp, points, discount, birthday automation; tiered points, double stamp, membership, event and more on higher tiers
Loyal-T Cards
Stamp, rewards, cashback, coupon, discount, membership, gift, multipass
Public proof and case studies
Brand Wallet
Verify with provider
Headline customer and brand counts on its site; no case studies with figures found at the time of review
Loyal-T Cards
Yes
Two case studies reporting actual dashboard data (pet groomer, Peachbrown Cafe)
Support and contact model
Brand Wallet
Email support on Basic, priority on Standard, premium on Growth; Mon to Fri 9:00 to 18:00, weekends on Growth, emergency cover for critical issues
Loyal-T Cards
WhatsApp, phone and email with a Dubai-based team
UAE presence
Brand Wallet
Available on specific plans
UAE presence referenced on its site; billing in US dollars, no dirham pricing
Loyal-T Cards
Yes
Based in Dubai. Available to businesses internationally
Free trial
Brand Wallet
Yes
7-day free trial
Loyal-T Cards
No
No free trial. Annual plan
Ideal buyer
Brand Wallet
Self-service businesses that want POS integration or several card types across branches
Loyal-T Cards
Independent local businesses that want the program configured and launched with them, then run by their own staff
Pricing
Brand Wallet pricing against the Loyal-T Cards annual plan.
Brand Wallet publishes three standard plans in US dollars, monthly or annual, plus POS-specific plans. Loyal-T Cards publishes one annual plan.
Brand Wallet, as published
Basic (annual)
US$480/year
≈ US$480/year · Loyal-T Cards is about 38% more
- 3 branches, 5 team members, unlimited subscribers, 1 card (stamp or points); US$50 per month billed monthly
Standard (annual)
US$624/year
≈ US$624/year · Loyal-T Cards is about 6% more
- 5 branches, 10 team members, 2 cards; US$65 per month billed monthly
Growth (annual)
US$768/year
≈ US$768/year · Loyal-T Cards is about 14% less
- 10 branches, 20 team members, 5 cards, all card types; US$80 per month billed monthly
- Foodics plans: US$65, US$85 and US$100 per month. Loyverse Basic: US$50 per month.
- Annual prices are published in Brand Wallet's documentation; the pricing page shows monthly figures.
- 7-day free trial. Enterprise plan on request.
Loyal-T Cards
US$660/year
One business location. Platform setup, branded Apple Wallet and Google Wallet card, initial loyalty structure, QR materials, team onboarding and launch support included. Annual billing, no monthly plan.
First 20 businesses: US$330 for the first year, then US$660/year.
Brand Wallet is cheaper on its annual Basic plan and includes more branches on every plan. Loyal-T Cards is priced close to Brand Wallet Standard for one location, with the setup work, the branded card and team onboarding inside the price. If you will configure the platform yourself and need a Foodics link, Brand Wallet is the better-value product for you.
Approximate conversions to US dollars use the UAE dirham peg (AED 3.6725 per US$1) and mid-market GBP and EUR rates on 3 September 2026. Rates other than the dirham peg move; check the provider for the price in your billing currency. Loyal-T Cards is priced in US dollars; payment may be shown in your local currency at checkout.
Strengths
Where Brand Wallet wins, and where Loyal-T Cards wins.
Where Brand Wallet wins
- Foodics and Loyverse integrations
- Dedicated plans for both POS systems. If your loyalty must live inside the till flow, Loyal-T Cards cannot match this.
- Card-type range
- Tiered points, double stamp, membership and event cards on higher tiers, alongside stamp, points and discount cards.
- Branches included
- Three branches on Basic and up to ten on Growth. Loyal-T Cards includes one location and arranges more by agreement.
- Public API and self-serve checkout
- Sign up, trial for seven days, pick a plan and, if you have a developer, build on the API.
Where Loyal-T Cards wins
- Setup and onboarding included
- Loyal-T Cards prepares the branded card, configures the initial structure with you, supplies the QR materials and onboards your team. Brand Wallet is configured by you.
- Kept separate from the POS
- If you do not need a POS link, a separate scanner workflow is simpler to run and does not depend on your POS vendor.
- Local team on WhatsApp
- Loyal-T Cards is based in Dubai and answers on WhatsApp, phone and email. Brand Wallet's published support is email-based within business hours, with priority tiers on higher plans.
- Loyalty evidence from UAE businesses
- Two case studies with dashboard figures, reported as recorded.
Workflow
Configured by you, or configured with you
Both products end with a card in the customer's wallet. Brand Wallet can connect that card to a Foodics or Loyverse till; Loyal-T Cards keeps it as a separate, staff-run workflow.
With Brand Wallet
- 1Sign up for the 7-day trial and choose a plan
- 2Build your card and program in the platform, or connect Foodics or Loyverse on a POS plan
- 3Team members record activity; POS-linked plans tie loyalty to orders
- 4Support by email during published business hours
With Loyal-T Cards
- 1Send your logo, colours and the reward you want to run
- 2Loyal-T Cards prepares the branded card, the structure and the QR materials and onboards your team
- 3Staff scan the card with the Loyal-T Cards scanner to record visits and rewards
- 4Your POS stays separate; WhatsApp, phone and email for questions
Decision scenarios
Four situations, and which product fits each.
Better fit: Brand Wallet
You run Foodics and want loyalty in the order flow
Brand Wallet's Foodics plans are built for this. Loyal-T Cards has no Foodics integration.
Better fit: Brand Wallet
You have four branches and will configure the platform yourself
Brand Wallet Standard includes five branches at US$624 a year. Loyal-T Cards prices additional locations by agreement.
Better fit: Loyal-T Cards
You have one location and want the card, rules and staff training handled at launch
Loyal-T Cards includes that work in the annual plan and keeps loyalty separate from your till.
Either
You want a stamp card and a membership card in one program
Both can do this: Brand Wallet from its Standard plan, Loyal-T Cards within its single plan. Decide on setup, integrations and support model.
Alternative
Looking for a Brand Wallet alternative?
Loyal-T Cards is an alternative for businesses that do not need a POS integration and would rather have the program, the branded card and the launch prepared for them, with one annual price and a Dubai-based team on WhatsApp.
If a Foodics or Loyverse link is why you chose Brand Wallet, Loyal-T Cards will not replace it. If you never connected the integration and mostly want the card working at the counter, the simpler product may fit better.
Also searched as: BrandWallet, brand-wallet.com.
The Loyal-T Cards format buyers compare here
Membership Card
A digital membership card is a loyalty card on the customer's phone that identifies them as a member of your business and shows their membership status, tier and validity, along with the member benefits you configure. With Loyal-T Cards, the card lives in Apple Wallet or Google Wallet, members join by QR code, and your team scans the card to recognise the member and record their visits or benefits.
Real dashboard data
Evidence you can check.
Loyal-T Cards publishes two case studies with actual customer dashboard data. This one is the closer fit for businesses comparing Brand Wallet.
Shown so you can compare evidence, not as a claim about what your business will achieve.
Actual Loyal-T Cards customer dashboard data. Results vary. Figures describe activity recorded through the loyalty program and do not establish that Loyal-T Cards caused every visit or revenue amount.
Loyal-T Cards pricing
US$660/year
Loyal-T Cards Annual: one business location, annual billing, platform setup, branded Apple Wallet and Google Wallet card, initial loyalty structure, QR materials and team onboarding included.
Founding 20First 20 businesses: US$330 for the first year, then US$660/year from year two.
Payment may be shown in your local currency at checkout.
Common questions about Brand Wallet and Loyal-T Cards
No. Brand Wallet's published prices are in US dollars. Loyal-T Cards is also priced in US dollars and may show local currency at checkout.
At the time of review the pricing page showed monthly figures, and the annual figures (US$480, US$624 and US$768) were published in Brand Wallet's documentation. Check the current figures with Brand Wallet before deciding.
Yes. Loyal-T Cards configures stamp, rewards, cashback, coupon, discount, membership, gift and multipass cards within the one annual plan. Brand Wallet limits the number of cards by plan (one on Basic, two on Standard, five on Growth) and unlocks some types on higher tiers.
They are different models. Brand Wallet publishes business-hours email support with priority tiers on higher plans and emergency cover for critical issues. Loyal-T Cards is a Dubai-based team reachable on WhatsApp, phone and email; it does not claim round-the-clock support.
No. Loyal-T Cards is a separate loyalty platform and does not integrate with Brand Wallet. If you move from Brand Wallet, your team invites customers to join the new card by QR code at the counter and can record existing progress manually where you choose to honour it.
No. Loyal-T Cards runs alongside the POS, booking or ordering tools you already use. Nothing is synchronised automatically: staff record eligible visits and rewards with the Loyal-T Cards scanner, and the card in the customer's wallet updates.
Loyal-T Cards Annual costs US$660 per year for one business location and includes platform setup, a branded Apple Wallet and Google Wallet loyalty card, the initial loyalty structure, QR join materials, team onboarding and launch support. There is no monthly plan and no free trial. Multi-location setups are available separately by agreement.
Sources and verification
Every Brand Wallet fact on this page was read on Brand Wallet's own public pages, listed below, on 3 September 2026. Facts are paraphrased, not reproduced. Loyal-T Cards' own facts come from its pricing and product pages. Loyal-T Cards publishes this comparison and is not an independent reviewer.
- Brand Wallet pricing · re-read 3 September 2026
- Brand Wallet annual pricing (documentation) · re-read 3 September 2026
- Brand Wallet support hours (documentation) · re-read 3 September 2026
Competitor names are used to identify the products being compared. Loyal-T Cards has no affiliation with Brand Wallet. If you represent Brand Wallet and believe a fact here is out of date, contact us and we will re-check it.
Loyal-T Cards vs Brand Wallet
Decide on fit, then see the plan.
If the setup-assisted, staff-run model is the one you want, the pricing page shows the whole annual plan and what it includes. If you would rather ask a person, WhatsApp us.
First 20 businesses: US$330 for the first year, then US$660/year. Payment may be shown in your local currency at checkout.