Card Types
Eight ways to bring them back
Every business has its own rhythm. A cafe runs on daily visits. A salon on monthly appointments. A gym on weekly sessions. The right card type matches the mechanic to the behaviour you want to encourage.
Stamp Card
The simplest mechanic. The strongest habit.
Every visit earns a stamp. Enough stamps earn a reward. It is the oldest loyalty concept in existence — and it still works because the psychology is effortless. Your customers see their progress, feel the pull of a free coffee just two visits away, and come back without thinking twice.
Rewards Card
Points earned become reasons to return.
Customers earn points on every purchase — not just visits. A 50-dirham order earns more than a 15-dirham one, which means your highest spenders feel the most rewarded. Points accumulate, rewards unlock, and the relationship deepens with every transaction.
Cashback Card
Money back in their wallet. Loyalty in yours.
Customers receive a percentage of every purchase back as store credit. It is the most straightforward value proposition in loyalty — spend money, get money back. No confusion about points or stamps. Just a clear, tangible return that makes your business the obvious choice.
Coupon Card
A timely offer on the screen they check 150 times a day.
Send targeted offers directly to your customers' phones. A coupon card sits in Apple Wallet or Google Pay, ready to deliver promotions at the right moment — a slow Tuesday afternoon, a seasonal launch, or a birthday surprise. No app required. Just a push notification and an offer worth acting on.
Discount Card
Exclusive pricing that makes members feel it.
A discount card gives your most valued customers a permanent benefit — a percentage off every purchase, simply for being a cardholder. It is the membership model stripped down to its essence. No tiers to climb, no points to calculate. Just better pricing for the people who chose your business.
Membership Card
Belonging is the oldest form of loyalty.
A membership card turns customers into members. It is a psychological shift — they are no longer just buying from you, they belong to something. Whether you offer free membership or charge for it, the card creates a defined relationship with perks, recognition, and a reason to keep choosing you.
Gift Card
A gift that introduces someone new to your business.
A digital gift card turns one customer into two. The buyer already knows you. The recipient is about to. Every gift card sold is prepaid revenue and a warm introduction to someone who has never walked through your door — sent by someone who trusts you enough to put your name on a gift.
Multipass Card
Prepaid visits that guarantee they come back.
A multipass is a bundle of visits sold upfront. Buy five coffees, get one free. Buy ten classes, pay for eight. The customer commits in advance, and you lock in the revenue. Every unused visit is a reason to return, and every completed visit reinforces the habit you are building.
Not sure which card type fits your business?