Digital Loyalty Card

A digital loyalty card records a customer's progress in a loyalty program (stamps, points, membership status, coupons or stored value) on their phone. The most common form is a wallet pass: the customer scans a QR code and the card is added to Apple Wallet or Google Wallet, where it sits with their payment cards and boarding passes. Some providers instead deliver a card as a web page opened from a link, or inside a dedicated loyalty app; those are digital too, but they behave differently at the counter.

It matters because the card is only useful if the customer has it when they visit. A pass on the phone is present whenever the phone is, and it can be updated by the business and, where configured, carry a notification. Example: a cafe puts a QR stand on the counter; a customer scans it once, the branded stamp card appears in their wallet, and at each visit a member of staff scans it to record a stamp.

A digital loyalty card is not the same as a loyalty app. An app is installed and opened; a wallet pass is stored by the wallet the phone already has. It is also not the same as POS loyalty, where the customer is looked up by phone number at the till and carries nothing.

With Loyal-T Cards, the digital loyalty card is a branded pass for Apple Wallet and Google Wallet, prepared at setup and recorded by your staff with the scanner. Nothing is recorded automatically.