Geofencing

Geofencing draws a virtual boundary around a location. When a phone carrying a relevant pass or app enters that boundary, the system can act, most often by surfacing a notification. For a loyalty program, the typical use is a reminder that appears when a cardholder is near the business.

It matters because it is the one loyalty message that arrives at a relevant moment. Example: a cardholder walking past a cafe at lunchtime sees a note on the lock screen that their card is two stamps from a free coffee. Whether that changes their decision is up to them.

Geofenced notifications through a wallet pass depend on the platform, the device and the customer's location and wallet settings, and Apple and Google set the rules for how and when a pass can surface. No business should treat a geofenced reminder as guaranteed reach, and no honest provider quotes a fixed radius or trigger behaviour as a product fact. It is different from push notifications, which are sent on a schedule or by hand regardless of location.

With Loyal-T Cards, geo-targeted notifications are a supported capability where configured. Your team decides whether to use them and what they say.